Background
Canteen is a dedicated Australian charity that has been providing life-changing support to young people impacted by cancer for nearly 40 years. Offering free, tailored services, Canteen supports young people facing their own diagnosis, a family member’s cancer, or the loss of a loved one. The charity’s comprehensive range of support services is designed to help these young people navigate the unique and often overwhelming challenges they face, ensuring they don’t have to face cancer alone. Through its ongoing commitment, Canteen continues to make a lasting difference in the lives of young Australians.
Services Provided
Search Engine Optimisation
Our team enhances your website’s visibility with top search rankings.
Google Ad Grant Management
We help non-profits maximise their Google Ad Grant allowance with tailored strategies.
Paid Search
oa agency drove impactful results for Canteen by optimising paid search campaigns to amplify support and awareness.
Meta Advertising
Drive engagement, reach, and conversions with tailored Meta advertising strategies optimised for impactful results.
Challenge
Canteen Australia, a nonprofit supporting young people impacted by cancer, aimed to increase donations and drive awareness of their critical programs. They sought to reduce reliance on paid advertising by improving organic rankings and donor acquisition efficiency. Additionally, they needed expert management of seasonal campaigns, including gifts in wills and bequests, to diversify their fundraising efforts.
Solution
We partnered with Canteen Australia to create a comprehensive digital strategy that focused on sustainable growth through SEO and strategic campaign management. Our approach included:
- SEO: We developed and executed a tailored SEO strategy, optimising content and website structure to improve organic rankings for high-intent keywords related to cancer support services. This resulted in increased organic traffic and donations in a highly competitive market.
- Google Ad Grant Management: By optimising their grant account, we ensured maximum visibility for their cause, driving awareness and traffic to their website.
- Paid Campaigns (Google & Meta): We managed and optimised seasonal campaigns, including:
- Gifts in Wills: Promoting the importance of leaving a legacy to support future generations.
- Bequests: Encouraging donors to include Canteen Australia in their estate planning.
- Tax & Christmas Appeals to encourage donations and regular giving.
Our Results
- Growth in Organic Rankings and Donations: Our SEO efforts significantly improved search engine visibility, driving an increase in organic donations and reducing reliance on paid search advertising.
- Reduced Cost Per Donor Acquisition: By shifting focus to organic traffic, we lowered donor acquisition costs, ensuring a more sustainable fundraising model.
- Successful Seasonal Campaigns: Strategic execution of seasonal campaigns resulted in increased donor engagement and revenue.
Canteen Australia now benefits from a balanced digital strategy that leverages both organic and paid channels to achieve long-term growth and impact. By minimising dependence on paid search, they have built a more cost-efficient model for donor acquisition and retention.
Why choose oa agency?
Local Expertise
From strategy to execution, we handle every aspect of lead nurturing.
Proven Results
We understand the local market and tailor strategies accordingly.
Dedicated Team
Our experts are committed to achieving your business goals.
Data-Driven Approach
Regular reporting keeps you informed about your campaign’s performance.
Client Testimonials
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