Background
Safe Direction, part of the Jaybro Group, provides high-quality safety and traffic management products. As a key player in a highly competitive industry, they needed to enhance their online visibility, attract more qualified leads, and outperform long-established competitors.
Services Provided
Search Engine Optimisation
Our team enhances your website’s visibility with top search rankings.
Paid Search Campagin
We create and manage Google Paid Search campaigns to drive targeted traffic.
Marketing Consulting
We provide tailored advice for our clients to align their marketing efforts to their strategic plan.
Web Development
Our expert team creates engaging websites tailored to drive enquiries and boost sales.
Challenge
Safe Direction faced the challenge of competing against well-established brands in the safety products sector, many of which had a significant online presence.
Solution
We partnered with Safe Direction to develop a comprehensive digital marketing strategy from the ground up, focusing on web development, SEO, and paid search campaigns. Our approach included:
- Web Development
We designed and developed a modern, user-friendly website that clearly communicated Safe Direction’s value proposition. The new site was optimised for speed, mobile responsiveness, and seamless user experience, encouraging conversions and improving overall performance. - SEO Strategy
To boost Safe Direction’s organic search visibility, we implemented an in-depth SEO strategy. This included:- Comprehensive keyword research and on-page optimisation.
- Technical SEO improvements to enhance site structure and indexing.
- Regular content updates to target relevant industry terms and phrases.
- Paid Search – Google & Microsoft Ads
We ran targeted paid search campaigns across Google and Microsoft Ads, carefully selecting high-conversion keywords to drive traffic to the site. Our strategy involved optimising ad copy and bids to generate qualified leads and maximise ROI. We continuously adjusted campaigns based on performance data to achieve optimal results. - Marketing Strategy Development
We developed an entire marketing strategy, combining SEO, paid search, and ongoing content marketing efforts to build Safe Direction’s online brand. This strategy was crafted with long-term growth in mind, focusing on consistent performance and lead generation.
Our Results
- Page 1 Rankings: Our SEO efforts resulted in consistent Page 1 rankings for high-traffic, competitive keywords, allowing Safe Direction to outrank long-established competitors.
- Increased Lead Generation: Both organic search and paid search campaigns delivered a significant increase in qualified leads, driving more potential customers to the website.
- Enhanced Online Visibility: Safe Direction’s brand visibility increased across search engines, solidifying their position in the market and attracting more targeted traffic.
By developing a comprehensive digital marketing strategy and executing it across web development, SEO, and paid search campaigns, we helped Safe Direction establish a strong online presence. In a competitive market, our efforts resulted in consistent Page 1 rankings, significantly improved lead generation, and helped Safe Direction outperform competitors with longer online histories.
Why choose oa agency?
Local Expertise
From strategy to execution, we handle every aspect of lead nurturing.
Proven Results
We understand the local market and tailor strategies accordingly.
Dedicated Team
Our experts are committed to achieving your business goals.
Data-Driven Approach
Regular reporting keeps you informed about your campaign’s performance.
Client Testimonials
Contact Us
Ready to take your marketing to the next level?
Contact us today to schedule your free marketing audit consultation. Let’s work together to create a winning marketing strategy for your business.
