Sophie works closely with clients to develop business strategies that work hand in hand with their online marketing strategy.

5 Questions You Should Ask Before Engaging an Agency

Committing to an online marketing agency is a big investment and we often find that businesses get stuck in long term contracts with companies who end up providing a poor experience to other businesses. It’s not until they engage with us that they start questioning their service agreement and try to work out ways they…

Is your website working?

  When developing a website for a brand or business, it’s important to have a goal and understand its purpose. Do you want to attract new customers, create brand awareness or use the website as an information source? Once this is established and the website has been developed, here are a few things to consider…

Top Small Business Issues – How Many Can You Relate To?

In the last year, we’ve spent some time working closely with our clients by not only working on their marketing strategy but also assisting them with their business strategy. We’ve found that despite these businesses being great in their field of work, they struggle with day to day management, organisational management and developing workflows and…

5 Quick Wins For New Businesses

When starting a new business, it’s often difficult to allocate a large sum of money towards advertising. This is why we’ve developed some quick tips on how to get your business online ready. 1. Google MyBusiness – Whether you have a shopfront, you’re an online business or you service people at their locations; we recommend…

Why you shouldn’t get a ‘mate’ to do your website

“My wife’s friend is a graphic designer so she’s doing our logo” “My nephew has studied web development so he will do our website” “My neighbour is in I.T so he’s going to assist with our SEO” These phrases are heard too often in our industry and don’t get me wrong, I’m sure sometimes these things…

I have Facebook, why do I need a website?

In 2017, we’re seeing more and more businesses use social media instead of having their own website. We’re particularly seeing businesses in the hospitality industry (cafes, bars, restaurants) adopting this. It’s obviously more attractive to these business owners as it’s easy to manage, cheap to run but why do we recommend against this method?   Ownership When…