Top 5 metrics for measuring performance on Instagram

Metrics? Analytics? These sometimes get lost in translation and it can feel like everything is just jargon when you stare at the words. Knowing the words and putting them into practice are two separate things as there are so many words and phrases marketers use to measure their analytics. In the spirit Social Media Day, we’ve…

Creative Commons Conundrum

So you’ve invested your time and money into creating your new website, spent some cash on AdWords to promote your goods or services, and now you’re starting to write blog posts. Hip-hip-hooray!You’ve searched and found pictures on Google, and you stumbled across an artsy picture depicting the perfect image for your blog. Exhibit A: You…

The Rise of AI in Digital Marketing

The rise of artificial intelligence – also known as “AI” – seems to be the answer to all of our questions. Instead of manually typing a query into search engines like Google, we can now simply ask our question out loud and within seconds the audio technology that is AI responds. The Amazon Echo, Google…

Why All Customer Reviews Count

Do you remember the last time you needed a service or product from a particular business? Let’s say for this instance that you’re looking for a hairdresser. You might’ve asked a friend, or searched Google for something along the lines of “hairdresser in Sydney”. It is very likely that the customer reviews for the business…