When starting a new business, it’s often difficult to allocate a large sum of money towards advertising. This is why we’ve developed some quick tips on how to get your business online ready.
1. Google MyBusiness – Whether you have a shopfront, you’re an online business or you service people at their locations; we recommend setting up a Google My Business account to let people know your contact details as well as opening hours. Not only is this free, but it the listing also allows your business to appear in maps listings.
TIP: Sometimes Google send you a postcard with a pin to verify your address and this could take up to two weeks. Do this as early as you can to avoid a delay in having your listing appear.
2. Buy your domain name and variations early – often businesses only buy www.businessname.com.au however we cannot stress the important of purchasing the .com .net versions as well as anything industry related.
TIP: There are a huge number of industry related domains available these days which replace the .com.au – for instance instead of www.joesplumbing.com.au you could register www.joes.plumbing. Ask us how.
3. Create a social media presence – again free and easy to do. Simply go through the process and claim your business names social media handles. You may not be ready to start a social media campaign however claiming these can ensure they will be ready to go when you are.
TIP: Social Media is not limited to Facebook, consider setting up Instagram, Twitter, Linkedin, Snapchat & Youtube as well.
4. Use a CRM – what’s a CRM you might say? A CRM is a customer relationship manager which allows you to import your contacts/customers, add notes, track sales and much more. These systems are generally cloud based which means you can access this information any time and anywhere (not just from the office). Even if you have a small amount of clients, we really recommend investing the time to update this as you go as it will be used more and more when the business starts to grow.
TIP: There are a number of CRM’s out there such as Zoho, Salesforce, Hubstaff & Pipedrive, do your research and ensure that you are only using what you need and that the CRM you use is scaleable. It’s easy to complicate things so invest some time in choosing the best database for your business’ needs.
5. Invest in your logo and branding – if this is done right the first time, there wont be many other times that you’ll need do this (unless your rebranding). It’s too often that we see business owners creating logos on Microsoft Word. Not only do these generally look horrible, they can also come across as unprofessional and chances are, there are other people with similar logos out there.