When developing a website for a brand or business, it’s important to have a goal and understand its purpose. Do you want to attract new customers, create brand awareness or use the website as an information source? Once this is established and the website has been developed, here are a few things to consider to ensure that your new site will serve its purpose:
Always ensure that when engaging a developer, they fully understand the importance of website usability and design. Not every business can afford to do UX (user experience) testing, however, an experienced web development firm should always keep UX principles in mind. This might be as simple as call to actions (appropriate to your style of business) or even just ensuring that the website’s architecture makes sense from a customer’s perspective.
These days, mobile-friendly websites should be ‘stock standard’. More and more companies are building for mobile first, as accessing content on portable devices is constantly growing. We recommend responsive websites which ensure the same content is displayed on all devices, in a way that is suited to the screen resolution. Unsure if your website is mobile friendly? Test it here.
How are new clients accessing the website? Are you running an online campaign that directs traffic from SEO, social media or Google AdWords? Just having a website is simply not enough – therefore you need to ensure that you are somehow directing traffic to your website.
This is one of the most important aspects of your website as it will become a deal-breaker for any prospective customer who is deciding whether to do business with you. Time and planning should be invested in developing website content (text and imagery) to ensure that it attracts the right customers to your business. Don’t simply copy and paste this from another website or have someone that knows nothing about your business develop this.
If you’re not generating any business from your website, it’s time to ask yourself why.