When developing a site for a brand or business, it’s important to have a goal and understand its purpose. Do you want to attract new customers, create brand awareness or use the site as an information source? Once this is established and the site has been developed, here are a few things to consider to ensure that your new site will serve its purpose:
Always ensure that when engaging a developer, they fully understand the importance of site usability and design. Not every business can afford to do UX (user experience) testing, however, an experienced development firm should always keep UX principles in mind. This might be as simple as call to actions (appropriate to your style of business) or even just ensuring that the site’s architecture makes sense from a customer’s perspective.
These days, mobile-friendly sites should be ‘stock standard’. More and more companies are building for mobile first, as accessing content on portable devices is constantly growing. We recommend responsive sites which ensure the same content is displayed on all devices, in a way that is suited to the screen resolution. Unsure if your site is mobile friendly? Test it here.
How are new clients accessing the site? Are you running an online campaign that directs traffic from SEO, social media or Google AdWords? Just having a site is simply not enough – therefore you need to ensure that you are somehow directing traffic to your site.
This is one of the most important aspects of your site as it will become a deal-breaker for any prospective customer who is deciding whether to do business with you. Time and planning should be invested in developing site content (text and imagery) to ensure that it attracts the right customers to your business. Don’t simply copy and paste this from another site or have someone that knows nothing about your business develop this.
If you’re not generating any business from your site, it’s time to ask yourself why.
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