The rise of artificial intelligence – also known as “AI” – seems to be the answer to all of our questions.
Instead of manually typing a query into search engines like Google, we can now simply ask our question out loud and within seconds the audio technology that is AI responds.
The Amazon Echo, Google Home, and Apple HomePod are the 3 main contenders in the AI voice-activated market.
But what does all this mean for digital marketing?
If we are now verbally asking Google questions instead of typing our words into the search box, does this now mean the way digital marketers create and shape content has to change?
With this change, marketers should try long-tail keyword options in addition to short concise description words. If you brainstorm, research and trial sentences and questions related to your product or service, then you are increasing your chances of online sales and conversions.
The Amazon Echo offers users the choice to verbally buy products from Amazon. It replicates the way in which we purchase things online and users ask ‘Alexa’ to buy the products they are after. The pre-entered details help string the process along faster; an example of how these purchases play out is here.
Note: the video link shows how the woman is asking questions which implements the importance of long-tail keyword search options.
AI has changed the way we traditionally interact with search engines and has since created a new avenue of possibilities for digital marketing. Consumer behaviour has shifted and in doing so, AI has inspired a change in how we purchase on e-commerce websites.