Metrics? Analytics? These sometimes get lost in translation and it can feel like everything is just jargon when you stare at the words. Knowing the words and putting them into practice are two separate things as there are so many words and phrases marketers use to measure their analytics.
In the spirit Social Media Day, we’ve created this blog post surrounding our top picks for – you’ve guessed it by the title – Instagram.
Here are our Top 5 metrics for measuring performance on Instagram:
This is the most basic of reporting. How many pictures have been previously posted weekly or monthly? The frequency is dependant on how and when you’ve planned for this to happen. Once you’re on track, you will get a rough estimate of how many posts your business should be posting each week and month. Always add this when you’re reporting at the end of each week or month.
Perhaps you posted an educational video and you notice your followers responded quite well. They started tagging their friends and now you have more followers! It’s important to monitor your follower count.
You’ll notice the numbers may fluctuate when you stop posting or you might hit your wall of gaining new followers if you’re not running new competitions or promotions.
In this instance, Instagram engagement measures the number of ‘likes’ and ‘comments’. Use the appropriate hashtags so that when people search for those keywords, they will see your posts.
Sometimes using the most popular #hashtags won’t get you the most likes. Think of constantly using the most common hashtags, and compare this to peak hour traffic. If everyone is going to the same destination, i.e. the hashtag you’re using, then your post might not engage well if there are a large number of other posts at the same destination. It becomes crowded and your post can get lost amongst thousands of similar posts.
If you notice you have a ton of likes, but nearly no comments, then try engaging your audience by asking a question or by asking them to tag someone.
This is measured by how many times all of your posts have been seen.
How many people saw your post? You may have 60 likes so far on the picture you posted today, though how many people actually saw it? Maybe 500 people saw the post and only 60 liked it and there were 10 comments left. You’d then be strategising on how to get the rest of the people that saw the post to engage more by liking and commenting.
Tip: When reporting you can make a basic spreadsheet in Excel or download a fancier and more colourful template to report your Instagram analytics.