In 2017, we’re seeing more and more businesses use social media instead of having their own website. We’re particularly seeing businesses in the hospitality industry (cafes, bars, restaurants) adopting this. It’s obviously more attractive to these business owners as it’s easy to manage, cheap to run but why do we recommend against this method?
When developing a new website, most of the time (unless you’re dealing with a dodgy company), you own it. You own the domain and you own the site and its contents. With social media, you’re basically renting a space. Have you read your social media channels terms and conditions? Neither have we, but you probably should if you’re relying on these channels as your sole online presence. With a website, you also have full design control.
As hard as it to believe, not everyone is on social media (particularly those in the older demographic). Having a social media page as your entire online presents limits you to only reaching out to those who are active social media users.
When looking at your online users as a whole, it’s important to be able to measure their behaviour. Something which is very difficult to do via social media reporting tools who only provide you with basic information.
Posting on social media needs to stay regular and a business owner will know that things often get in the way of this. It’s not a good look if people are checking out your Facebook page and can see that you last posted 6 months ago. With a website, you can’t tell when it was last updated which ensures that people don’t get the wrong impression of your business.
Of course, there are also many benefits of social media vs website such as:
- No ongoing hosting or domain name costs
- Easier to update than a website
- Content is easily shareable (photos and videos)
- Content can go viral
In our recommendation, we believe websites and social media should work hand in hand to ensure that you have the broadest reach possible.
If you need help with your social media strategy, get in touch.