“My wife’s friend is a graphic designer so she’s doing our logo”
“My nephew has studied web development so he will do our website”
“My neighbour is in I.T so he’s going to assist with our SEO”
These phrases are heard too often in our industry and don’t get me wrong, I’m sure sometimes these things work out, however, most of the time this ends up costing more than you think.
Here’s why recommended keeping business separate to friends and family.
You may not like the finished product
Imagine your wife’s friend spending hours and hours on a few logo concepts and not liking any of them. Do you have the heart to tell her? Will this put a strain on the friendship? Chances are, there are many concepts you’ll need to go through before finding the right one for your business so we suggest you hire a professional who can handle constructive criticism, when you pay for a service through a third party you will not feel guilty about telling them how you feel about the finished product.
A common story is asking a mate to help out with a website or logo and not seeing a product for months down the track. Why? Not because your mate doesn’t care but simply because they probably have a job or other paid work that takes priority. It’s likely paying a fraction of what their clients do (or getting it done for free) there is an automatic “it can wait” attitude. Chances are, it can’t wait – after all, this is your business we’re talking about!
The main reason why you would engage the help of a friend or family member is to ultimately save money, however, this can have the opposite effect. You may pay a small amount for a website or SEO however down the track when things aren’t done right or need fixing and you realise you need to pay someone else to do the work, this ends up costing more than it would’ve by engaging an external company in the first place.
To this day, we still have clients thinking I.T experience means SEO, Graphic Design & Web Development. I’d like to say that 80% of the time, it doesn’t. These are all very different fields so make sure whoever you engage can you show you some previous work they’ve done similar to what you’re after.
So before you decide to engage someone to do some work for your business, it’s important to ensure that things are always kept professional and there are terms and conditions in place. If you’re not comfortable putting these terms in place, then you should really consider if you should engage this acquaintance in the first place?