Background
Australian Bone Marrow Donors (ABMD) is a non-profit organisation dedicated to increasing awareness and registrations for bone marrow donations. Their goal is to connect potential donors with patients in need of life-saving transplants.
Services Provided
Social Media
We manage client posts to grow their audience and amplify their brand.
Paid Search Campaign
We create and manage Google Paid Search campaigns to drive targeted traffic.
Challenge
ABMD faced the challenge of driving targeted traffic to their website, to increase awareness and encourage more people to register as bone marrow donors. Their digital marketing efforts needed to be refined to effectively reach the right audience and optimise conversions.
Solution
We partnered with ABMD to enhance their digital presence through a refined paid search strategy and social media campaigns. Our approach included:
- Paid Search – Performance Max Campaigns
We launched Performance Max campaigns via Google Ads, using a data-driven approach to reach potential donors across various Google platforms. These campaigns optimised targeting, allowing ABMD to reach a wider yet highly relevant audience, driving qualified traffic to the website. - Social Media Campaigns
We developed engaging social media content to raise awareness about bone marrow donation and drive traffic to ABMD’s registration pages. These campaigns supported the paid search efforts by increasing engagement and encouraging shares, broadening the reach.
Our Results
- Increased Website Traffic: The Performance Max campaigns led to a significant increase in targeted traffic to the website, driving more visitors to registration pages.
- Higher Engagement: Social media campaigns generated greater engagement and awareness, helping ABMD expand their reach to new potential donors.
Through our targeted paid search strategy and social media efforts, ABMD saw a measurable increase in website traffic and donor registrations. The Performance Max campaigns proved especially effective in generating targeted leads, supporting their mission to save lives through bone marrow donation.
Why choose oa agency?
Local Expertise
From strategy to execution, we handle every aspect of lead nurturing.
Proven Results
We understand the local market and tailor strategies accordingly.
Dedicated Team
Our experts are committed to achieving your business goals.
Data-Driven Approach
Regular reporting keeps you informed about your campaign’s performance.
Client Testimonials
Contact Us
Ready to take your marketing to the next level?
Contact us today to schedule your free marketing audit consultation. Let’s work together to create a winning marketing strategy for your business.
