Background
Biba Cosmetic Solutions is a leading provider of high-quality cosmetic treatments, offering services to a diverse range of clients. As a growing business in a competitive market, Biba recognised the need to enhance their online presence, improve customer engagement, and drive more revenue through digital channels.
Services Provided
Search Engine Optimisation
Our team enhances your website’s visibility with top search rankings.
Paid Search Campaigns
We set up and manage Google Ads to help you reach customers with targeted ads.
Google Shopping Campagins
We create and manage Google Shopping campaigns to display products in search results
Web Development
Our expert team creates engaging websites tailored to drive enquiries and boost sales.
Challenge
Biba Cosmetic Solutions faced several challenges in their digital marketing efforts:
- Their existing website lacked modern features and e-commerce capabilities needed to drive online sales effectively.
- Their online visibility was limited, and they weren’t fully leveraging SEO and paid search strategies.
Solution
We partnered with Biba Cosmetic Solutions to develop and execute a comprehensive digital strategy aimed at addressing these challenges and achieving their business goals. Our approach involved:
- Website Development & E-commerce Integration
We began by designing and developing a brand-new website that was both visually appealing and user-friendly. The site was built with e-commerce capabilities to allow Biba to sell cosmetic products directly to customers. We integrated secure payment systems, a product catalogue, and easy navigation to enhance the user experience and drive conversions. - Search Engine Optimisation (SEO)
To improve their organic search rankings, we conducted a detailed SEO audit, optimising the website’s structure, content, and keywords. - Paid Search Campaigns (Google Ads)
We created tailored paid search campaigns using Google Ads to target high-intent customers actively searching for cosmetic services and products. By focusing on the most relevant keywords, we were able to drive traffic to the website, generate sales, and capture leads. - Google Shopping Campaigns
We launched Google Shopping campaigns, displaying their products directly in search results when users looked for relevant cosmetic products. These campaigns helped increase product visibility and drive traffic to the online store, leading to higher sales and customer engagement. - Lead Generation & Enquiries
We implemented strategies to increase enquiries for cosmetic services, including:- Clear calls to action on the website encouraging users to book consultations or request more information.
- Integration of lead capture forms and an easy-to-use booking system.
- Comprehensive organic strategy
Our Results
Through our strategic collaboration, Biba Cosmetic Solutions experienced a measurable increase in both e-commerce revenue and service enquiries. By optimising their website, implementing SEO, and running targeted paid search and Google Shopping campaigns, we helped them enhance their online presence and generate more qualified leads, ultimately contributing to their continued success.
Why choose oa agency?
Local Expertise
From strategy to execution, we handle every aspect of lead nurturing.
Proven Results
We understand the local market and tailor strategies accordingly.
Dedicated Team
Our experts are committed to achieving your business goals.
Data-Driven Approach
Regular reporting keeps you informed about your campaign’s performance.
Client Testimonials
Contact Us
Ready to take your marketing to the next level?
Contact us today to schedule your free marketing audit consultation. Let’s work together to create a winning marketing strategy for your business.
