Background
A well established plumbing company servicing residential and strata customers across Sydney approached us to help expand their domestic client base. The business already had strong operational capability and solid reputation in their niche but wanted to grow the volume of inbound residential enquiries.
Services Provided
Search Engine Optimisation
Our team enhances your website’s visibility with top search rankings.
Social Media
We manage client posts to grow their audience and amplify their brand.
Google Paid Ads
We set up and manage Google Ads to help you reach customers with targeted ads.
Marketing Consulting
We provide tailored advice for our clients to align their marketing efforts to their strategic plan.
Website Development
Our expert team creates engaging websites tailored to drive enquiries and boost sales.
Challenge
The client had historically focused on strata and commercial maintenance work. They wanted to diversify into residential plumbing to build a more balanced pipeline of enquiries and reduce reliance on third party referral networks.
Solution
We deployed a multi-channel digital strategy focused on inbound lead generation for residential customers:
- Website Upgrade: A refreshed site was designed for clarity, faster load times and stronger conversion paths for residential services.
- Marketing Consulting: Work was completed to align marketing activity with commercial goals and support the shift toward residential customer acquisition.
- SEO: Targeted SEO campaigns were implemented to rank for local and service-based keywords that indicate residential intent. This included content optimisation and off-site authority building.
- Paid Search: Google Ads were deployed to capture high-intent residential searches and drive immediate enquiry volume while SEO work ramped up.
- Social Media: Content was produced and managed to increase brand familiarity and trust within local residential audiences.
Our Results
- Growth in residential enquiry volume
- Stronger online visibility across service keywords
- More balanced customer mix and improved revenue diversification
The business is now better positioned for sustainable long term growth with reduced dependence on a single customer segment.
Why choose oa agency?
Local Expertise
From strategy to execution, we handle every aspect of lead nurturing.
Proven Results
We understand the local market and tailor strategies accordingly.
Dedicated Team
Our experts are committed to achieving your business goals.
Data-Driven Approach
Regular reporting keeps you informed about your campaign’s performance.
Client Testimonials
Contact Us
Ready to take your marketing to the next level?
Contact us today to schedule your free marketing audit consultation. Let’s work together to create a winning marketing strategy for your business.
