Background
Youth Off The Streets is a not-for-profit youth organisation. They work with young people, their families and communities to create safety, offer support and provide opportunities to build a positive future.
Services Provided
Google Ad Grant Management
We help non-profits maximise their Google Ad Grant allowance with tailored strategies
Paid Campaigns (Google/Meta)
We manage the complete process, from creation to set up, and monitoring their performance.
Meta Paid Ads
Managing Meta ads for Youth off The Streets, driving awareness, engagement, and impactful results through tailored strategies.
Challenge
Youth Off The Streets, a respected nonprofit organisation supporting vulnerable young people, faced challenges with their digital advertising efforts. Their previous agency struggled to deliver meaningful results from the Google Ad Grant program and utilise this to its maximum potential. Additionally, they sought to optimise their paid campaigns to drive donations during key appeals (tax and Christmas).
Solution
We stepped in to take over the management of their paid ads strategy, delivering measurable results and a professional, data-driven approach. Our services included:
- Google Ad Grant Management: We optimised their grant account to ensure compliance with Google’s strict requirements while driving impactful campaigns. This included targeted keyword strategies, audience segmentation, and performance tracking to maximise the value of the $10,000 monthly grant and generate a healthy ROI.
- Paid Campaigns (Google & Meta): We managed their paid advertising efforts, including:
- Tax Appeals: Designed campaigns to encourage year-end giving, targeting specific donor segments.
- Christmas Appeals: Created festive, emotionally resonant campaigns to inspire seasonal generosity.
- Meta Campaigns: Leveraged Meta platforms (Facebook and Instagram) to extend their reach, engage supporters, and drive donations.
Our Results
- Significant Year-on-Year Donation Growth: Through well-targeted campaigns, we helped Youth Off the Streets achieve a substantial increase in annual donations, enabling them to expand their vital programs.
- Improved Grant Utilisation: We fully restructured the Google Ad Grant campaign, driving meaningful traffic to their site and increasing awareness of their mission.
- Professional Campaign Management: Our strategic, results-driven approach restored confidence in their digital advertising efforts and enhanced their ability to connect with donors.
Youth Off the Streets now enjoys a robust digital advertising framework that supports their fundraising goals and helps them continue their critical work with at-risk youth.
Why Choose oa agency?
Local Expertise
From strategy to execution, we handle every aspect of lead nurturing.
Proven Results
We understand the local market and tailor strategies accordingly.
Dedicated Team
Our experts are committed to achieving your business goals.
Data-Driven Approach
Regular reporting keeps you informed about your campaign’s performance.
Client Testimonials
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