Top 5 metrics for measuring performance on Instagram

Metrics? Analytics? These sometimes get lost in translation and it can feel like everything is just jargon when you stare at the words. Knowing the words and putting them into practice are two separate things as there are so many words and phrases marketers use to measure their analytics. In the spirit Social Media Day, we’ve…

Creative Commons Conundrum

So you’ve invested your time and money into creating your new website, spent some cash on AdWords to promote your goods or services, and now you’re starting to write blog posts. Hip-hip-hooray!You’ve searched and found pictures on Google, and you stumbled across an artsy picture depicting the perfect image for your blog. Exhibit A: You…

The Rise of AI in Digital Marketing

The rise of artificial intelligence – also known as “AI” – seems to be the answer to all of our questions. Instead of manually typing a query into search engines like Google, we can now simply ask our question out loud and within seconds the audio technology that is AI responds. The Amazon Echo, Google…

Why All Customer Reviews Count

Do you remember the last time you needed a service or product from a particular business? Let’s say for this instance that you’re looking for a hairdresser. You might’ve asked a friend, or searched Google for something along the lines of “hairdresser in Sydney”. It is very likely that the customer reviews for the business…

5 Questions You Should Ask Before Engaging an Agency

Committing to an online marketing agency is a big investment and we often find that businesses get stuck in long term contracts with companies who end up providing a poor experience to other businesses. It’s not until they engage with us that they start questioning their service agreement and try to work out ways they…

Is your website working?

  When developing a website for a brand or business, it’s important to have a goal and understand its purpose. Do you want to attract new customers, create brand awareness or use the website as an information source? Once this is established and the website has been developed, here are a few things to consider…

Top Small Business Issues – How Many Can You Relate To?

In the last year, we’ve spent some time working closely with our clients by not only working on their marketing strategy but also assisting them with their business strategy. We’ve found that despite these businesses being great in their field of work, they struggle with day to day management, organisational management and developing workflows and…

5 Quick Wins For New Businesses

When starting a new business, it’s often difficult to allocate a large sum of money towards advertising. This is why we’ve developed some quick tips on how to get your business online ready. 1. Google MyBusiness – Whether you have a shopfront, you’re an online business or you service people at their locations; we recommend…

Why you shouldn’t get a ‘mate’ to do your website

“My wife’s friend is a graphic designer so she’s doing our logo” “My nephew has studied web development so he will do our website” “My neighbour is in I.T so he’s going to assist with our SEO” These phrases are heard too often in our industry and don’t get me wrong, I’m sure sometimes these things…