we’ve come a long way

  • October 2005 – Optimisation Australia was formed, originally trading as Web4site Pty Ltd. We started the development of our proprietary website software packages which included a Content Management System (CMS) called the MasterEpanel
  • March 2006 – Actively started trading by telemarketing businesses in Sydney to tell them about our unique website packages and providing Pay Per Click (PPC) packages using Google AdWords
  • September 2007 – Started providing Search Engine Optimisation (SEO) packages
  • December 2008 – Moved office from Coogee to Eastgardens, Sydney
  • March 2009 – Started setting clients up on Social Media
  • May 2011 – Changed company name from Web4site Pty Ltd to Optimisation Australia Pty Ltd (OA)
  • May 2011 – Started offering Telephone Call Tracking and Call Recording Services enabling us to better measure and manage our clients’ campaign performance
  • June 2011 – Became one of the first agencies in Australia to be invited to join ‘Google Engage for Agencies’
  • April 2012 – Started video production
  • May 2012 – Commenced giving clients sales training
  • June 2012 – Shifted from providing clients with individual products to advising and implementing a fuller online marketing service with a much stronger emphasis on conversion of client goals
  • August 2012 – Expanded our content marketing team
  • November 2012 – Began providing clients Social Media training
  • September 2013 – Became a Google Partner
  • July 2016 – Became Google Street View Trusted
  • January 2017 – Relocated to our new office in Rosebery
  • February 2017 – Re-branded to OA Agency

Sometimes you win, sometimes you learn.

– John Maxwell