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At oa agency, we offer comprehensive Paid Search solutions through two leading platforms: Google Ads and Microsoft Bing Advertising. Unlike organic methods, this is a pay-per-click (PPC) strategy where you pay for each click your ad receives. Whether your target audience is searching on Google or Bing, our tailored campaigns ensure your business reaches potential customers at the right moment, driving traffic, leads and sales.
What is Google Ads?
Google Ads, formerly Google AdWords, is Google’s powerful online advertising platform. It allows businesses to promote their products and services across:
- Google Search Results: Show ads when users search for specific keywords.
- YouTube: Engage users with targeted video campaigns.
- Google Display Network: Reach your audience across millions of websites and apps.
- Shopping Ads: Promote products directly within search results with rich visuals.
Benefits of Google Ads
Immediate Results
Start driving traffic and leads as soon as your campaign goes live.
Precise Targeting
Reach your ideal audience based on location, demographics, interests, and behaviours.
Cost-Effective
Only pay for actual results, such as clicks or conversions.
Measurable Performance
Track every aspect of your campaign and optimise for better results.
Scalable Growth
Easily adjust budgets and strategies as your business grows.
Results You Can Expect
- Increased Website Traffic: Drive potential customers to your site.
- Higher Conversion Rates: Attract users ready to take action.
- Improved Brand Awareness: Gain exposure across Google’s vast networks.
- Enhanced ROI: Achieve better returns with optimised campaigns.
Certified Google Partner
Google Partner
oa agency is a proud Google Partner, recognised for expertise in Search, Display, and App campaigns. View our certifications showcasing our Google Ads excellence!
What is Microsoft Bing Advertising?
Bing Ads (now Microsoft Advertising) is an effective platform that places your ads on the Bing search engine, Yahoo, and AOL networks. While often overlooked, Bing Advertising can deliver significant results by connecting your business with audiences who may not use Google.
Benefits of Microsoft Bing Advertising
Lower Competition
Reach users with less competition compared to Google.
Cost-Effective
Bing Ads typically offer lower cost-per-click (CPC) rates, increasing ROI.
High-Quality Traffic
Capture audiences with strong purchasing intent.
Cross-Device Reach
arget users across Bing, Yahoo, and AOL on desktop and mobile.
Audience Insights
Access unique demographics and analytics to refine your campaigns.
Should Bing Ads Be Part of Your Strategy?
While Google dominates search, Microsoft Bing Advertising offers untapped opportunities. Many users rely on Bing for their search needs, particularly among certain demographics and industries. By running campaigns across both platforms, you maximise your reach and ensure you don’t miss potential customers.
Certified Microsoft Advertising Partner
Microsoft Advertising Partner
oa agency is a certified Microsoft Advertising Partner, leveraging expertise in Bing Ads to drive results, expand reach, and maximise ROI for your campaigns.
Results You Can Expect
Increased Website Traffic
Direct a steady flow of potential customers to your site.
Higher Conversion Rates
Attract ready-to-buy customers with targeted ads.
Improved Brand Awareness
Gain visibility across search engines, YouTube, and the Google Display Network.
Enhanced ROI
Achieve maximum returns with optimised campaigns.
Successful Case Studies
Why choose oa agency?
Proven Success
We’ve delivered exceptional results across various industries.
Local Expertise
As an Australian agency, we understand the market and your customers.
Comprehensive Support
From initial setup to ongoing management, we’ve got you covered.
Goal-Oriented
Your business objectives drive our strategies.
Contact Us
Ready to grow your business with Paid search? Let’s create a winning campaign together!
Paid Search FAQs
How does Google Ads billing work?
Google Ads operates on a pay-per-click (PPC) model, meaning you only pay when someone clicks your ad.
What are the benefits of Bing Ads compared to Google Ads?
Bing Ads typically have lower CPCs and less competition, making them a cost-effective option.
How soon will I see results from Paid Search?
Results can begin immediately, depending on your budget and campaign setup.
Can oa agency manage my existing Paid Search campaigns?
Yes, we can optimise and manage your current campaigns for better performance.
Do you provide reporting?
Absolutely. We offer clear, detailed reports so you can see exactly how your campaigns are performing.
